SEO, optimized pages, faster downloads, make for better rankings

In Search Engine Optimization (SEO), one issue that many clients overlook is the speed of their web site. “Load time” is just one of the hundreds of factors that Google1 takes into account when giving your website an overall ranking. Not to mention that viewers (potential customers) will leave your site if it doesn’t load fast.

I’m Outta Here!

If your web PAGE takes as much as 10 seconds to load, your pages could be abandoned by as much as 38% more than a page that loads in 2 seconds.

Just a 1 second delay in site loading time results in a 7% decrease in conversions (from viewers to sales), an 11% decrease in pageviews (they leave), and a 16% decrease in customer satisfaction.2

During peak traffic periods, more than 75% of consumers left for a competitor’s website instead of suffering a delay.3

How to Fix It

Enabling Cache – Cache (pronounced like ‘cash’) is the memory of a page stored on your computer since the last time you were there. Enabling caching for your website (or blog site) can boost its speed significantly. It stores all the files from that page in the temporary memory of the visitor’s computer so they don’t have to retrieve them from the server. Research shows that enabling a full cache for a website can reduce the website loading time from 2.4 seconds to 0.9 seconds; Shazam!


Using Sprites in Combination with CSS – a sprite is a file of various images (usually icons or buttons) and the Cascading Style Sheet is used to tell it how vertically (or horizontally) it should be positioned to display which icon. Let’s say you have 6 icons vertically. The CSS will say “position the sprite so we see the 4th one.” Because you are only downloading ONE sprite, it is faster than downloading 6 different graphics.


Reducing Image file size – Reducing image file size can significantly reduce the load time of your web site, not the dimensions of each image, but the weight of the files. Smaller files means faster load times. Faster load times mean customers stay longer, equaling more revenue.


To be continued…



Our Marketing Group, SEO, email marketing, PPC strategiesIf you need help reducing the load times of your page for both your prospective customers viewing the site and to help get better rankings from Google, please contact Metheney Consulting or Our Marketing Group at or email us at .


  1. https://blog.kissmetrics.com/loading-time/ []
  2. https://blog.kissmetrics.com/loading-time/?wide=1 []
  3. 2010 study by Gomez, titled “Why Web Performance Matters: Is Your Site Driving Customers Away?” []