UpSell, CrossSell, SEO, PPC, Search Engine Optimization, Web Design, Charlotte, NC
Upsell & Cross-sell will increase your revenue geometrically with minimal additional investment

Increase your revenue on your website is to Upsell and Cross Sell.

Upselling is increasing the order size of a placed order such as selling an extra large drink at the movies or offering a buy one get one half off sales price.

Cross-selling is offering a similar product that they may be interested in because of their interest in the first product. The most famous example of that is Amazon’s feature of “people who bought that also bought this”.

These two methods could double or triple your revenue for the same new customer acquisition cost, increasing your return on investment tremendously. The line between increasing the size of an order and offering a similar product can sometimes blur.

Cross-Selling During the Sale.

An example of a company that Cross-sells very heavily is Network Solutions. When you are buying a domain from them, and try to check out, they walk you through a wizard that offers you a multitude of products such as email, privacy, web hosting, and other domain names similar to yours.

Repeat Business

Another way to increase revenue from the same customer acquisition cost  is to send a discount code or coupon to a customer after a sale via email or snail mail, enticing them to come back to the site  and even if they get a discount you have encouraged another sale for the same customer acquisition costs. If you want to personalize it more, you can send them a thank you card with a discount code included.

To further increase your revenue, make a follow-up phone call  after a sale and check on the customers satisfaction, and also offer them a discounted additional product.

 

web design, email campaigns, social media, SEO, PPC, SEM, Search Engine Optimization, Pay Per Click advertising, ads, blogsTo increase traffic to your web site, increase your revenue from your Internet marketing, or even have a more effective web site designed and developed for you, contact at .
Our sister division, Our Marketing Group, works the same type of marketing magic as Metheney Consulting, but works on a monthly retainer basis at a discounted rate. You can learn more about Our Marketing Group at our web site or call us at: