One thing that many clients don’t do correctly is track where a sale (or potential sale) originated. This is critical in knowing how effective and where to spend your advertising dollars. Everyone that contacts your business should be asked “How did you hear of us?“ Try to get them to be as specific as possible.
For example if you advertise on Google and Bing, ask what search engine they search for you on. By tracking how your customers found out about you, you can modify your advertising budget to be much more effective. Let’s say that you find out most of your serious customers found out about you from an email campaign you send out and not through search engine pay per click. Then maybe you should reallocate your budget toward email campaigns which are much more ROI effective and less on paper click.
Always ask your prospective customers how they heard of you!
This is one of the best things you can do to determine where your advertising budget is most effective. it will ultimately get you more results and save you money in the long run.
TIP: if you mail your customers an invoice, include a stamped self-addressed postcard survey to rate your service, find out how they heard about you, and ask for referral for new business. If your employees give your customers receipts to pay, like in a restaurant, make sure that survey card goes out with every single one. Also add a line to ask for their email address so you can add them to your email database. A lot of times sponsoring a contest will generate more email address responses. Once a client offered Free Pizza for a year in a drawing and collected thousands of email addresses. A good email database is like money in the bank.
To increase traffic to your web site, increase your revenue from your Internet marketing, or even have a more effective web site designed and developed for you, contact at .
Our sister division, Our Marketing Group, works the same type of marketing magic as Metheney Consulting, but works on a monthly retainer basis at a discounted rate. You can learn more about Our Marketing Group at our web site or call us at: