Our Marketing Group assisted in developing a strategic issue-oriented website to enhance an organization’s advocacy in DC. In the last year, OMG assisted Cansler Consulting in developing a new iteration of the web site: The Truth About Tare. The Truth About Tare web site provided information about how meat and poultry wholesalers package their products. Some wholesalers packaged their meat products with extra water or broth in the package, which the padding or packaging absorbed, adding to the weight. The consumer was paying by the pound.
The Truth About Tare web site was part of Our Marketing Group‘s contract with Cansler Consulting, a strategic consultancy and lobbying firm in Washington, D.C. Cansler has retained OMG to not assist in marketing their own firm, but to work as sub contractors as part of Cansler Consulting for the benefit of their own clientele. This site is just one of many projects that Our Marketing Group has helped Cansler communicate their client’s facts to not only the public, but to the media and legislators.
For this particular project, all of the effort that Cansler Consulting, CACASA (California Agricultural Commissioners and Sealers Association), and Our Marketing Group generated, resulted in a ne ruling that the labeling for meat products needs to be more stringent and accurate (see below for summery). This is a big win for CACASA and Cansler Consulting to get new federal guidelines instituted.
The USDA Ruling
USDA’s Food Safety and Inspection Service issued the final rule requiring labels of meat and poultry packages to contain a descriptive designation including the percentage of added solution, and the individual ingredients or multi-ingredient components in the solution listed in descending order of predominance by weight. The print for all words in the product name, including the descriptive designation, must appear in a single easy-to-read type style and color and on a single-color contrasting background. The print may appear in upper and lower case letters, with the lower case letters not smaller than one-third (\1/3\) the size of the largest letter. The percent solution must appear as a number (e.g., 15, 20, 30) with the percentage sign (%) and may be declared with the word “containing” or “contains.”
Under this final rule, the word “enhanced” is not allowed in the product name. The Agency is also removing the standard of identity regulation for “ready-to-cook poultry products to which solutions are added”.
FSIS’ labeling rules run on two-year cycles, so a labeling requirement in 2013 or 2014 would be implemented in 2016. Attached is the final rule. Of note, FSIS specifically mentioned CACASA’s arguments in the final rule as having significantly influenced their decisions. “The CACASA petition stated that in 2006, California Weights and Measures officials conducted a study that indicated that consumers, because they pay for the solution added to products, pay an estimated $246 million for the added solution in California alone. CACASA then estimated, assuming that California has an approximate market share of 12%, that the impact to consumers nationwide is projected at $2 billion annually.”
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