Conversions: Increasing Your Search Engine Profitability

Your “Conversion Rate” is the ratio or percentage of web site visitors you ‘convert’ from just viewers to buyers, compared to those just looking. So if 1 person out of 100 visitors to your web site buys something, you have a conversion rate of 1%. (If you make $500 profit per sale, you just made […]

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Small Businesses ARE Good for America

I know. I are one! (Sorry. Couldn’t resist.) But it is true. Small businesses are the majority of businesses and employers in America. Small firms accounted for 64% of new jobs created between 1993 & 2011 (11.8 million of the 18.5 million ) Every time you patronize (in a good way) a small business, you make […]

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OMG Develops Strategic Issue-Oriented Website

Our Marketing Group web site, The Truth About Tare, helps pass important consumer advocacy ruling, saving consumers billions of dollars. Our Marketing Group assisted in developing a strategic issue-oriented website to enhance an organization’s advocacy in DC. In the last year, OMG assisted Cansler Consulting in developing a new iteration of the web site: The […]

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Our Marketing Group: Politics as Unusual

Our Marketing Group, a spin-off of Charlotte, NC’s Metheney Consulting, has been busy envisioning politics a little differently.  One of our clients is a lobbyist/consultant in Washington, D.C. and works for various clients on their own. They have contracted Our Marketing Group to not only assist them with their marketing, but to assist their clientele as […]

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Harsh Truths about Search Engine Optimization

Web site owners should know both sides of Search Engine Optimization (SEO): the good and the bad. SEO is the fine tuning of your web site (content, alt tags, meta tags, etc.) to get better rankings on various search engines (primarily Google, Bing and Yahoo! which are about 75% of what people search for web […]

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