New Customer Acquisition Cost

New Customer Acquisition Cost  is the amount it costs you to get each new customer. You can directly amortize specific marketing efforts to the number of customers you get to determine your customer acquisition cost. If you spend $1000 in marketing and get 10 new customers, directly from that initiative, your customer acquisition cost is […]

Read More

Increase Your Revenue with Upsell and Cross-Sell

Increase your revenue on your website is to Upsell and Cross Sell. Upselling is increasing the order size of a placed order such as selling an extra large drink at the movies or offering a buy one get one half off sales price. Cross-selling is offering a similar product that they may be interested in […]

Read More