VIDEO: The Basics of Search Engine Optimization

A quick 4 min. tutorial for students and clients who want to get a start in online marketing, some terminology and basic concepts of SEO. This is NOT for Intermediate or Advanced online marketers. We discuss SEO, SEM, Sponsored Ads vs Organic listings, Search Engine Result Pages, etc.

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Glossary: PPC: Pay-Per-Click

Glossary: PPC Pay-Per-Click advertising is a strategy for purchasing ads on search engines such as Google, Bing or Yahoo!. You bid on keyword phrases¬†and if your bid is the highest bid and your ad has the highest ‘quality’ score, you get the highest ranking (position) in that search engine’s advertising rankings for that word.

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