VIDEO: The Basics of Search Engine Optimization

A quick 4 min. tutorial for students and clients who want to get a start in online marketing, some terminology and basic concepts of SEO. This is NOT for Intermediate or Advanced online marketers. We discuss SEO, SEM, Sponsored Ads vs Organic listings, Search Engine Result Pages, etc.

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SEO vs. PPC

“Do I need to spend money on Pay-Per-Click? Can I just optimize my web site?“ The answer is: if you are doing well in a given set of keywords in the SEO organic rankings, you don’t need to bid on those keywords in the Pay-Per-Click advertising. Save the money. What’s The Difference? SEO (or Search […]

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