Conversions: Increasing Your Search Engine Profitability

Your “Conversion Rate” is the ratio or percentage of web site visitors you ‘convert’ from just viewers to buyers, compared to those just looking. So if 1 person out of 100 visitors to your web site buys something, you have a conversion rate of 1%. (If you make $500 profit per sale, you just made […]

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Harsh Truths about Search Engine Optimization

Web site owners should know both sides of Search Engine Optimization (SEO): the good and the bad. SEO is the fine tuning of your web site (content, alt tags, meta tags, etc.) to get better rankings on various search engines (primarily Google, Bing and Yahoo! which are about 75% of what people search for web […]

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Site Re-Design for Better ROI

Once we have driven traffic to the site, we need to convert more viewers to sales. Action items: Develop a new look and feel to create a more professional and successful brand – people respond better to corporate, (perceptually) established companies as opposed to small, home-grown businesses. The confidence level and corresponding conversion rate is […]

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You Need: Needs (Analysis)

On a major web development implementation, the best way to determine the scope of a project is to do a Needs Analysis. To determine how to best design the site for ease of use, navigation, what products and factors to focus the viewers attention on, where top spend marketing budget for best ROI, set metrics […]

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New Customer Acquisition Cost

New Customer Acquisition Cost  is the amount it costs you to get each new customer. You can directly amortize specific marketing efforts to the number of customers you get to determine your customer acquisition cost. If you spend $1000 in marketing and get 10 new customers, directly from that initiative, your customer acquisition cost is […]

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