Pay-Per-Click: Planning vs. Pantsing Part 2

In the first part of this article we discussed “pantsing” (buying Pay-Per-Click ads from Google by the seat of your pants) vs. planning. We continue with a discussion of some common mistakes and misconceptions. Cost Averaging “That is too expensive for that click.” And while that may be true for some clicks, you really want […]

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Conversions: Increasing Your Search Engine Profitability

Your “Conversion Rate” is the ratio or percentage of web site visitors you ‘convert’ from just viewers to buyers, compared to those just looking. So if 1 person out of 100 visitors to your web site buys something, you have a conversion rate of 1%. (If you make $500 profit per sale, you just made […]

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Glossary: PPC: Pay-Per-Click

Glossary: PPC Pay-Per-Click advertising is a strategy for purchasing ads on search engines such as Google, Bing or Yahoo!. You bid on keyword phrases and if your bid is the highest bid and your ad has the highest ‘quality’ score, you get the highest ranking (position) in that search engine’s advertising rankings for that word.

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Web Makeover: Fresh Byte for the Stale Site!

Okay. You’ve had your web site on the Internet for a couple of years, but you are just not getting the results you would like from it. Maybe it just doesn’t compare with your competitions’ newer sites. Perhaps it doesn’t have any functionality. Don’t look now, but it’s time to invest in a web site […]

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New Customer Acquisition Cost

New Customer Acquisition Cost  is the amount it costs you to get each new customer. You can directly amortize specific marketing efforts to the number of customers you get to determine your customer acquisition cost. If you spend $1000 in marketing and get 10 new customers, directly from that initiative, your customer acquisition cost is […]

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