Search Engine Marketing (S.E.M.) for Web Sites

Once the site has been designed as user-friendly as possible and geared to obtaining your business goals, it needs to be promoted and marketed. Spending money to improve the usability and branding of your website is a waste of money if you can’t drive more traffic there. On the opposite side of that, spending time […]

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Pay-Per-Click: Planning vs. Pantsing Part 2

In the first part of this article we discussed “pantsing” (buying Pay-Per-Click ads from Google by the seat of your pants) vs. planning. We continue with a discussion of some common mistakes and misconceptions. Cost Averaging “That is too expensive for that click.” And while that may be true for some clicks, you really want […]

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Pay-Per-Click: Planning vs. Pantsing Part 1

In the writing world, there is a term called “pantsing” which is plotting a story as you go, or ‘by the seat of your pants’ versus planning out a PPC strategy. Most business owners ‘pants’ their Pay-Per-Click ad buys, mostly because they are not familiar with the nuances of online advertising strategies. Probably not their […]

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VIDEO: The Basics of Search Engine Optimization

A quick 4 min. tutorial for students and clients who want to get a start in online marketing, some terminology and basic concepts of SEO. This is NOT for Intermediate or Advanced online marketers. We discuss SEO, SEM, Sponsored Ads vs Organic listings, Search Engine Result Pages, etc.

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Glossary: PPC: Pay-Per-Click

Glossary: PPC Pay-Per-Click advertising is a strategy for purchasing ads on search engines such as Google, Bing or Yahoo!. You bid on keyword phrases and if your bid is the highest bid and your ad has the highest ‘quality’ score, you get the highest ranking (position) in that search engine’s advertising rankings for that word.

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