Search Engine Marketing (S.E.M.) for Web Sites

Once the site has been designed as user-friendly as possible and geared to obtaining your business goals, it needs to be promoted and marketed. Spending money to improve the usability and branding of your website is a waste of money if you can’t drive more traffic there. On the opposite side of that, spending time […]

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Metheney Goes Back to Mac Part 2

I do SEO, PPC, Social Media marketing, Email Campaigns, Online Marketing, as well as web design and I had recently moved back to the Light Side with Mac (as my Windows7 computers died). and discussed the Cons to the Mac. Here are some of the bright spots. (Previously on the Metheney.com blog…) PROs: I LOVE […]

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Metheney Goes Mac! Part 1

After two decades of being on the Dark Side, I have come back to the Light. The Metheney compuverse was about 5 different computers, mostly running Windows7 (plus a couple of Apple iPhones, Apple watches and an older iPad.). I had refused to migrate to Windows10 or even 8, no matter how insistent the pop-ups […]

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Pay-Per-Click: Planning vs. Pantsing Part 2

In the first part of this article we discussed “pantsing” (buying Pay-Per-Click ads from Google by the seat of your pants) vs. planning. We continue with a discussion of some common mistakes and misconceptions. Cost Averaging “That is too expensive for that click.” And while that may be true for some clicks, you really want […]

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Pay-Per-Click: Planning vs. Pantsing Part 1

In the writing world, there is a term called “pantsing” which is plotting a story as you go, or ‘by the seat of your pants’ versus planning out a PPC strategy. Most business owners ‘pants’ their Pay-Per-Click ad buys, mostly because they are not familiar with the nuances of online advertising strategies. Probably not their […]

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