Publishing Company Social Media

Social Media Marketing for a Publishing Company Twitter Metheney has helped develop a full plan for social media marketing for a publishing company for Left Hand Publishers. This marketing plan includes a Twitter account which is customized to match the rest of their branding. Twitter is helpful in keeping the presence active and auto-populating an […]

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Metheney Goes Back to Mac Part 2

I do SEO, PPC, Social Media marketing, Email Campaigns, Online Marketing, as well as web design and I had recently moved back to the Light Side with Mac (as my Windows7 computers died). and discussed the Cons to the Mac. Here are some of the bright spots. (Previously on the Metheney.com blog…) PROs: I LOVE […]

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Pay-Per-Click: Planning vs. Pantsing Part 2

In the first part of this article we discussed “pantsing” (buying Pay-Per-Click ads from Google by the seat of your pants) vs. planning. We continue with a discussion of some common mistakes and misconceptions. Cost Averaging “That is too expensive for that click.” And while that may be true for some clicks, you really want […]

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Pay-Per-Click: Planning vs. Pantsing Part 1

In the writing world, there is a term called “pantsing” which is plotting a story as you go, or ‘by the seat of your pants’ versus planning out a PPC strategy. Most business owners ‘pants’ their Pay-Per-Click ad buys, mostly because they are not familiar with the nuances of online advertising strategies. Probably not their […]

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One Weason U Wouldn’t Wix

There are a number of web site development companies out there (buying a lot of expensive TV ads) selling Do It Yourself web sites from their templates. The problem with these systems, while they make some very attractive (and seemingly cheap) web sites, they are not “professionally” designed. “But Paul, their designers get paid to […]

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