Umbrella Company’s Social Media Marketing

Umbrella Company’s Social Media Marketing: Twitter MyUmbrellaShop.com contracted Our Marketing Group (a subsidiary of Metheney Consulting) to assist them with the umbrellas company’s social media marketing. One of the first orders of business was creating and customizing a Twitter page for the umbrella manufacturer and retailer. The Twitter page incorporates their branding from the website […]

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Metheney Consulting: Publishing Web Site

Metheney Consulting has recently designed and developed a publishing web site and marketing program for Left Hand Publishers, an independent book publisher. Paul K. Metheney, founder and senior consultant for Metheney Consulting, works as a contract consultant for Left Hand, assisting them with marketing, book cover design, social media, and website design for their authors. […]

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Metheney Goes Back to Mac Part 2

I do SEO, PPC, Social Media marketing, Email Campaigns, Online Marketing, as well as web design and I had recently moved back to the Light Side with Mac (as my Windows7 computers died). and discussed the Cons to the Mac. Here are some of the bright spots. (Previously on the Metheney.com blog…) PROs: I LOVE […]

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Metheney Goes Mac! Part 1

After two decades of being on the Dark Side, I have come back to the Light. The Metheney compuverse was about 5 different computers, mostly running Windows7 (plus a couple of Apple iPhones, Apple watches and an older iPad.). I had refused to migrate to Windows10 or even 8, no matter how insistent the pop-ups […]

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Pay-Per-Click: Planning vs. Pantsing Part 2

In the first part of this article we discussed “pantsing” (buying Pay-Per-Click ads from Google by the seat of your pants) vs. planning. We continue with a discussion of some common mistakes and misconceptions. Cost Averaging “That is too expensive for that click.” And while that may be true for some clicks, you really want […]

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