Umbrella Company’s Social Media Marketing

Umbrella Company’s Social Media Marketing: Twitter MyUmbrellaShop.com contracted Our Marketing Group (a subsidiary of Metheney Consulting) to assist them with the umbrellas company’s social media marketing. One of the first orders of business was creating and customizing a Twitter page for the umbrella manufacturer and retailer. The Twitter page incorporates their branding from the website […]

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Just Say No to Flash Websites

There was once a time when Flash was a cool tech trick when used properly. Many abused it. But it was a way to develop low bandwidth vector , complex, and sophisticated animations. Avoid developing an ALL Flash-based website. Adobe Flash is invisible to the search engines and you will get horrible rankings from them […]

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Increase Your Revenue with Upsell and Cross-Sell

Increase your revenue on your website is to Upsell and Cross Sell. Upselling is increasing the order size of a placed order such as selling an extra large drink at the movies or offering a buy one get one half off sales price. Cross-selling is offering a similar product that they may be interested in […]

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Pay Per Click Paranoia

Sometimes the client’s sales will slow down and they attribute this to a dip in their clicks from their pay per click advertising. While there is a possibility that that is the case, there can be other factors that contribute to the situation. Demand for that service or product may be down for that particular […]

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Google Cost Per Placement Strategy

Google Cost Per Placement in Google Adwords, used in Pay Per Click advertising strategies, is sometimes referred to as CPM, or cost per thousand. As opposed to CPC, cost per click, CPM means you are paying a specific bid for the number of thousand times your ad is seen, not clicked on. This is not […]

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