Metheney Goes Back to Mac Part 2

I do SEO, PPC, Social Media marketing, Email Campaigns, Online Marketing, as well as web design and I had recently moved back to the Light Side with Mac (as my Windows7 computers died). and discussed the Cons to the Mac. Here are some of the bright spots. (Previously on the Metheney.com blog…) PROs: I LOVE […]

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We’ve Moved!

After 10 years at our Ballantyne location, we have moved our mailing address to… another Ballantyne location. I know. But it’s all a part of The Master Plan. And as soon as I figure out what that is, I’ll let you know. The new mailing address is: Metheney Consulting, Inc. or Our Marketing Group 15311 […]

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Pay-Per-Click: Planning vs. Pantsing Part 2

In the first part of this article we discussed “pantsing” (buying Pay-Per-Click ads from Google by the seat of your pants) vs. planning. We continue with a discussion of some common mistakes and misconceptions. Cost Averaging “That is too expensive for that click.” And while that may be true for some clicks, you really want […]

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Pay-Per-Click: Planning vs. Pantsing Part 1

In the writing world, there is a term called “pantsing” which is plotting a story as you go, or ‘by the seat of your pants’ versus planning out a PPC strategy. Most business owners ‘pants’ their Pay-Per-Click ad buys, mostly because they are not familiar with the nuances of online advertising strategies. Probably not their […]

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Social Media: Slow But Necessary

In olden times (you know, the 90’s), in order to be in business, you had to have business cards. Still do. Then in the early 2000’s, you had to have a web site to be competitive. Still do. Now you HAVE to be involved in Social Media. But be warned: building a large following in […]

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