Social Media: Slow But Necessary

In olden times (you know, the 90’s), in order to be in business, you had to have business cards. Still do. Then in the early 2000’s, you had to have a web site to be competitive. Still do. Now you HAVE to be involved in Social Media. But be warned: building a large following in […]

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Harsh Truths about Search Engine Optimization

Web site owners should know both sides of Search Engine Optimization (SEO): the good and the bad. SEO is the fine tuning of your web site (content, alt tags, meta tags, etc.) to get better rankings on various search engines (primarily Google, Bing and Yahoo! which are about 75% of what people search for web […]

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Site Re-Design for Better ROI

Once we have driven traffic to the site, we need to convert more viewers to sales. Action items: Develop a new look and feel to create a more professional and successful brand – people respond better to corporate, (perceptually) established companies as opposed to small, home-grown businesses. The confidence level and corresponding conversion rate is […]

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Internet Frequently Asked Questions

How big is the web? According to InternetLiveStats.com there were approximately 1 billion web sites. Does it help my brick & mortar business to have an e-commerce site? According to other studies including the Web2Store Benchmark Survey**, for every dollar spent online, the average Web-to store shopper spends $1.60 offline at local retailers. With a […]

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Search Engine Tidbits

There are hundreds of factors that go into optimizing a web site for greater rankings and more traffic. Here are just a few items to keep in mind when thinking about getting more visitors to your web site. Submitting without fine-tuning is a complete waste of time and money. There are 55 million+ sites competing […]

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