Social Media: Slow But Necessary

In olden times (you know, the 90’s), in order to be in business, you had to have business cards. Still do. Then in the early 2000’s, you had to have a web site to be competitive. Still do. Now you HAVE to be involved in Social Media. But be warned: building a large following in […]

Read More

Get Engaged: Social Media

I often tell my Internet Marketing students to treat their Social Media like going to a cocktail party. If you go to a cocktail party and hand out business cards and say “Buy my services or products!¬†Buy my services or products!” you will notice people shying away from you… in droves. The trick is to […]

Read More

LinkedIn Success (Uses) p.2

Quality vs. Quantity It’s better to have great quality connections on LinkedIn than to have a large quantity of connections you don’t know. Of course, it would be best to have a large number of quality connections, but it’s better to be connected to people you know you can count on to refer you and […]

Read More

LinkedIn Success p.1

LinkedIn, at first glance, seems to be all about getting a new job. It can be much more than that. Used properly, Linked In can be a great marketing tool for your business. Usages: Marketing New Business Getting information on prospects Using connections for introductions to prospects Resume posting and employment searching Research prospective employers, […]

Read More