Pay-Per-Click: Planning vs. Pantsing Part 2

In the first part of this article we discussed “pantsing” (buying Pay-Per-Click ads from Google by the seat of your pants) vs. planning. We continue with a discussion of some common mistakes and misconceptions. Cost Averaging “That is too expensive for that click.” And while that may be true for some clicks, you really want […]

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Pay-Per-Click: Planning vs. Pantsing Part 1

In the writing world, there is a term called “pantsing” which is plotting a story as you go, or ‘by the seat of your pants’ versus planning out a PPC strategy. Most business owners ‘pants’ their Pay-Per-Click ad buys, mostly because they are not familiar with the nuances of online advertising strategies. Probably not their […]

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SEO vs. PPC

“Do I need to spend money on Pay-Per-Click? Can I just optimize my web site?“ The answer is: if you are doing well in a given set of keywords in the SEO organic rankings, you don’t need to bid on those keywords in the Pay-Per-Click advertising. Save the money. What’s The Difference? SEO (or Search […]

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Glossary: PPC: Pay-Per-Click

Glossary: PPC Pay-Per-Click advertising is a strategy for purchasing ads on search engines such as Google, Bing or Yahoo!. You bid on keyword phrases and if your bid is the highest bid and your ad has the highest ‘quality’ score, you get the highest ranking (position) in that search engine’s advertising rankings for that word.

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Google Cost Per Placement Strategy

Google Cost Per Placement in Google Adwords, used in Pay Per Click advertising strategies, is sometimes referred to as CPM, or cost per thousand. As opposed to CPC, cost per click, CPM means you are paying a specific bid for the number of thousand times your ad is seen, not clicked on. This is not […]

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