Pay-Per-Click: Planning vs. Pantsing Part 2

In the first part of this article we discussed “pantsing” (buying Pay-Per-Click ads from Google by the seat of your pants) vs. planning. We continue with a discussion of some common mistakes and misconceptions. Cost Averaging “That is too expensive for that click.” And while that may be true for some clicks, you really want […]

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Pay-Per-Click: Planning vs. Pantsing Part 1

In the writing world, there is a term called “pantsing” which is plotting a story as you go, or ‘by the seat of your pants’ versus planning out a PPC strategy. Most business owners ‘pants’ their Pay-Per-Click ad buys, mostly because they are not familiar with the nuances of online advertising strategies. Probably not their […]

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Pay Per Click Paranoia

Sometimes the client’s sales will slow down and they attribute this to a dip in their clicks from their pay per click advertising. While there is a possibility that that is the case, there can be other factors that contribute to the situation. Demand for that service or product may be down for that particular […]

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Google Cost Per Placement Strategy

Google Cost Per Placement in Google Adwords, used in Pay Per Click advertising strategies, is sometimes referred to as CPM, or cost per thousand. As opposed to CPC, cost per click, CPM means you are paying a specific bid for the number of thousand times your ad is seen, not clicked on. This is not […]

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Return On Investment (Tracking Sales) Part 3

One thing that many clients don’t do correctly is track where a sale (or potential sale) originated. This is critical in knowing how effective and where to spend your advertising dollars. Everyone that contacts your business should be asked “How did you hear of us?“ Try to get them to be as specific as possible. […]

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