New Beach Umbrella Web Site

MyUmbrellaShop.com contracted Our Marketing Group (a subsidiary of Metheney Consulting) to upgrade their Beach Umbrella Web Site. The new site design is mobile friendly, simpler, and cleaner than the past web site. The new site is e-commerce enabled allowing MyUmbrellaShop.com to sell umbrellas and accessories online. Our Marketing Group also handles the marketing for the […]

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Not #SmallBusinessSaturday, Small Business ALL year!

Don’t just advocate Small Businesses this Saturday, utilize Small Businesses ALL year round. Everyone talks about improving the economy and creating new jobs… and Small Businesses actually DO THAT! They provide 55% of all jobs and 66% of all net new jobs since the 1970s1 . 54% of ALL U.S. sales comes from 28 million small […]

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Site Re-Design for Better ROI

Once we have driven traffic to the site, we need to convert more viewers to sales. Action items: Develop a new look and feel to create a more professional and successful brand – people respond better to corporate, (perceptually) established companies as opposed to small, home-grown businesses. The confidence level and corresponding conversion rate is […]

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Internet Frequently Asked Questions

How big is the web? According to InternetLiveStats.com there were approximately 1 billion web sites. Does it help my brick & mortar business to have an e-commerce site? According to other studies including the Web2Store Benchmark Survey**, for every dollar spent online, the average Web-to store shopper spends $1.60 offline at local retailers. With a […]

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Understanding Search Engine Rankings

There are two primary ways to improve your ranking with the search engines: A.) “Organically” Fine Tune your web site and then submit it to the search engines… and hope for the best. B.) Pay-Per-Click – Bid on select key words and “Pay-Per-Click throughs” on ads to your site. If they click on your sponsored […]

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