The Need for (Web Page) Speed Pt.1

In Search Engine Optimization (SEO), one issue that many clients overlook is the speed of their web site. “Load time” is just one of the hundreds of factors that Google1 takes into account when giving your website an overall ranking. Not to mention that viewers (potential customers) will leave your site if it doesn’t load […]

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Pay-Per-Click: Planning vs. Pantsing Part 1

In the writing world, there is a term called “pantsing” which is plotting a story as you go, or ‘by the seat of your pants’ versus planning out a PPC strategy. Most business owners ‘pants’ their Pay-Per-Click ad buys, mostly because they are not familiar with the nuances of online advertising strategies. Probably not their […]

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VIDEO: The Basics of Search Engine Optimization

A quick 4 min. tutorial for students and clients who want to get a start in online marketing, some terminology and basic concepts of SEO. This is NOT for Intermediate or Advanced online marketers. We discuss SEO, SEM, Sponsored Ads vs Organic listings, Search Engine Result Pages, etc.

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Not #SmallBusinessSaturday, Small Business ALL year!

Don’t just advocate Small Businesses this Saturday, utilize Small Businesses ALL year round. Everyone talks about improving the economy and creating new jobs… and Small Businesses actually DO THAT! They¬†provide 55% of all jobs and 66% of all net new jobs since the 1970s1 . 54% of ALL U.S. sales comes from 28 million small […]

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You Need: Needs (Analysis)

On a major web development implementation, the best way to determine the scope of a project is to do a Needs Analysis. To determine how to best design the site for ease of use, navigation, what products and factors to focus the viewers attention on, where top spend marketing budget for best ROI, set metrics […]

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