Umbrella Company’s Social Media Marketing

Umbrella Company’s Social Media Marketing: Twitter MyUmbrellaShop.com contracted Our Marketing Group (a subsidiary of Metheney Consulting) to assist them with the umbrellas company’s social media marketing. One of the first orders of business was creating and customizing a Twitter page for the umbrella manufacturer and retailer. The Twitter page incorporates their branding from the website […]

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New Customer Acquisition Cost

New Customer Acquisition Cost  is the amount it costs you to get each new customer. You can directly amortize specific marketing efforts to the number of customers you get to determine your customer acquisition cost. If you spend $1000 in marketing and get 10 new customers, directly from that initiative, your customer acquisition cost is […]

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Increase Your Revenue with Upsell and Cross-Sell

Increase your revenue on your website is to Upsell and Cross Sell. Upselling is increasing the order size of a placed order such as selling an extra large drink at the movies or offering a buy one get one half off sales price. Cross-selling is offering a similar product that they may be interested in […]

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Why Email Campaigns?

Why should you use an email campaign to market your product or services? Don’t we get enough junk mail in our inboxes these days? The simple answer is: they work. Of all the online marketing tools available, email campaigns are one of the most cost effective , aggressive and efficient. 71% of mobile purchasing decisions […]

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Understanding Web Site Conversion Rates

In web jargon, a conversion rate is the ratio of people of just viewing your site versus the number of people that actually purchase something. Even if they don’t actually purchase ON your site, if they make the phone call and purchased through you personally, that still can be considered a conversion if they came […]

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