Umbrella Company’s Social Media Marketing

Umbrella Company’s Social Media Marketing: Twitter MyUmbrellaShop.com contracted Our Marketing Group (a subsidiary of Metheney Consulting) to assist them with the umbrellas company’s social media marketing. One of the first orders of business was creating and customizing a Twitter page for the umbrella manufacturer and retailer. The Twitter page incorporates their branding from the website […]

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Publishing Company Social Media

Social Media Marketing for a Publishing Company Twitter Metheney has helped develop a full plan for social media marketing for a publishing company for Left Hand Publishers. This marketing plan includes a Twitter account which is customized to match the rest of their branding. Twitter is helpful in keeping the presence active and auto-populating an […]

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New Beach Umbrella Web Site

MyUmbrellaShop.com contracted Our Marketing Group (a subsidiary of Metheney Consulting) to upgrade their Beach Umbrella Web Site. The new site design is mobile friendly, simpler, and cleaner than the past web site. The new site is e-commerce enabled allowing MyUmbrellaShop.com to sell umbrellas and accessories online. Our Marketing Group also handles the marketing for the […]

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Search Engine Marketing (S.E.M.) for Web Sites

Once the site has been designed as user-friendly as possible and geared to obtaining your business goals, it needs to be promoted and marketed. Spending money to improve the usability and branding of your website is a waste of money if you can’t drive more traffic there. On the opposite side of that, spending time […]

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Pay-Per-Click: Planning vs. Pantsing Part 2

In the first part of this article we discussed “pantsing” (buying Pay-Per-Click ads from Google by the seat of your pants) vs. planning. We continue with a discussion of some common mistakes and misconceptions. Cost Averaging “That is too expensive for that click.” And while that may be true for some clicks, you really want […]

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