SOCIAL MEDIA MARKETING PLAN
It's Not Just About Posting Pics of Your Breakfast!

To give you a generic idea how a Social Media Marketing Plan integrates together, we have developed this simplified diagram. By entering posts into just a few control panels, it populates Twitter, LinkedIn, Facebook, your blog, and email broadcasts. Your website then aggregates all of the posts into one spot, all leading to contact with your company.

Goals: Drive traffic to your website, phone, or email

1. Blog articles written & scheduled - these can be written by you or OMG. Several are done at one time to better plan out the rollout of information. Typically these may be summary of article to demonstrate expertise in your industry. It will also be heavily linked back to your website and display phone numbers and email addresses to inspire contact. These articles can be derived from existing white papers, newsletters, etc.
   Blogs & social media take time to draw a following, but in the mean time, blogs can be used as a content management tool to automatically update your website.
   Search Engines love blogs for current content.
   1. Driving Traffic to website - as more followers accrue, traffic will build to your website
   2. Content Management System - Automatically summarized on the website in your News Section with no additional HTML editing by JavaScript code provided by OMG.
   3. Customized to match your website for consistency in branding
   
   
2. Social Media Control Panel - write and schedule Tweets, LinkedIn posts, and Facebook posts to coincide with Blog articles. Linked heavily to blog articles and or website to drive traffic. These can be written by you or OMG. Using headlines from the blog articles as content.
   Social Media takes time to draw a following, but in the mean time, they can be used as content management tool to automatically update the News section of your website.
   1. Content Management System - Automatically summarized on the website in your News Section with no additional HTML editing by JavaScript code provided by OMG.
   2. Driving Traffic to website - as more followers accrue, traffic will build to your website
   3. Demonstrates Your Activity & Expertise - informative, content and links implies your activity in the industry
   
   
3. Email broadcast - written and scheduled to to coincide with Blog articles. Brief summaries teasing readers to see if they are interested in more info using excerpts from the Blog articles.
   Linked heavily to blog articles and or website to drive traffic. These can be written by you or OMG.
   1. Driving Traffic to website - direct links to services and products
   2. Content Management System - The email is archived for later reading or use and can be linked from New pages
   3. Customized to match your website for consistency in branding
   
   

Our overall goals are to:

1. Generate more traffic to your site via SEO, PPC, Email, Social Media
2. Optimize conversion of viewers to sales via design of your landing pages
3. Generate positive buzz via Blog, Email, Social Media

Social Media Marketing Plan

We can help you...

• Search engine optimization and editing for marketing readability of content pages where possible
  • Submission of optimized pages
• Pay Per Click advertising strategy
  • Keyword analysis
  • Account set up and management
  • Ad development
• Email broadcast account set up
  • Template customization
  • Email content matched to blog and tweets
• Set up your Twitter account
  • (customizing your avatar and backgrounds to match your website branding)
  • Scheduling of tweets to match blogs and news
  • Put a script on your website that will automatically pull in your Tweets and blog summary into a News Section on to your web pages
• Set up Your Linked In account if need be
  • Scheduling of posts to match blogs and news
• Set up your Facebook account and customize your graphics and icon
  • Scheduling of posts to match blogs and news
  • Setting up your Company page and customize your graphics and icon
  
• Train & set you to send posts - with a web based (and iPhone app if needed) control panel that will allow you to send posts to Twitter, LinkedIn and Facebook simultaneously, which automatically gets posted on your website
• Customizing your blog to match your website & branding
  • Assist you in writing copy for your blog
  • Photos - optimizing them for fast download and style

The Bottom Line:

With minimal cost and a couple of hours every few weeks, we can build a long term strategy for driving traffic and keep the News content on your website, blog and social media fresh. It can be scheduled weeks in advance so you can focus on your core business, while your social media works on building traffic and ultimately sales.

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Contact Metheney Consulting on website design, developing your online marketing, social media marketing, SEO (search engine optimization), PPC (Pay-Per-Click advertising), email campaigns, pay-per-click advertising strategies, website maintenance and development, and traditional marketing consulting on a project-by-project basis or Our Marketing Group about how we can assist you monthly as a part-time marketing department, SEO specialist, PPC experts, and web designers without the full time cost. Metheney Consulting's Our Marketing Group provides digital marketing services for a fraction of the cost via monthly retainers and sliding scale hourly contracts. Call or email us at