The Importance of Professional Web Site Design
Many ‘non-professional’ designers don’t take into account the many design factors that impact your results. Through years of experience, we know the various aspects of your web site design that will affect your revenue.
Whether you need an original site or a re-design for your existing site, Metheney Consulting can help you get the results you need. We know that GREAT web design is not about how flashy and “cool” your web site is, but how it makes or saves you money. The bottom line: does your site make you money? If not, you need to think about consulting a “professional” web designer. And by professional, we don’t mean someone who takes money for it. We mean someone who knows about: usability, ease of navigation, color theory & typography to get desired emotional effects, flow of information to make your site compelling, and much more.
|WEB SITE Business Objectives – Impacted by the placement of elements. Your web sites business objectives may be different from your brick and mortar business goals. For example: your web site may be focused on collecting lead data, while you store is geared toward selling your products.|| Color Theory – How color
emotionally impacts viewers to inspire certain responses or actions. Certain colors make people feel different emotions toward your brand.
|Information Flow – How content and design draws clients from point to point in the site. Web content is “non-linear” and that can be confusing to viewers, unless a professional designer knows how to control their movement through your web site.||Readability – While making a site search engine friendly, it must also be HUMAN friendly. Is your text legible and high-contrast? Is it the right size for your market? Are the lines too long? If you are not asking these and a dozen questions like thee, you need some experienced help.|
|Marketability – The content must compel the viewer to perform the desired action for your web site’s business goal. Is the content at the proper educational level for your market? Is your high-value prospect a college graduate and your web site reads like an elementary school primer? Is it over their heads? Is it too formal? Is there enough of it to get your point across?||Ease of navigation – If viewers can’t navigate around your site easily, they will just leave. You have about 2 seconds to capture their interest.|
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