Charlotte web firm re-designs flute web site!

JL Smith & Co
JL Smith & Co

Metheney Consulting Inc. and Our Marketing Group deliver a new web site (JLSmithCo.com) to Charlotte-based J.L. Smith & Co., one of the premier wind instruments resellers in the world. Primarily focusing on flutes, clarinets and saxophones, the e-commerce site features more than just a new look and feel. Based on on the NetSuite platform, the site integrates with J.L. Smith’s inventory and back end systems. The new site combines the company’s Flutesmith.com site’s static content with dynamic product information and catalog. The web site plays to both the company’s retail market and industry professionals such as technicians and craftsmen with extensive parts and supplies sections. Besides much more extensive information and expanded product line, the web site also sports a new, easier to use, navigation system that allows the viewer to get to anywhere in the site in one or two clicks.

Besides the new site re-fit, Our Marketing Group has designed a new email template to work with the NetSuite email Customer Relationship Management system and is working to optimize the site for even better rankings with the search engines.