Paul K. Metheney, founder and senior consultant for Metheney Consulting, under contract as a marketing consultant, book cover designer, and editorial liaison to Left Hand Publishers, has designed a new web site (http://mayashahbooks.com/) and book cover for author, Maya Shah. The objectives of the site designer were easy: keep it simple, make it easy for her fans to find her books and space for the author to post occasional updates. The new web site (which is responsive to mobile resizing) matches her book cover design and maintains a consistent look for Shah’s brand. Maya’s new book is The Demon’s Angel, now on sale on Amazon.
MyUmbrellaShop.com contracted Our Marketing Group (a subsidiary of Metheney Consulting) to assist them with the umbrellas company’s social media marketing. One of the first orders of business was creating and customizing a Twitter page for the umbrella manufacturer and retailer. The Twitter page incorporates their branding from the website and allows them to post the latest specials and news on their account.
Umbrella Company’s Social Media Marketing: Facebook
Another dimension to their social media marketing plan was to develop a brand-consistent Facebook presence. All of these aspects increase their Internet footprint, giving potential customers greater aces to the company and its branding.
Umbrella Company’s Social Media Marketing: Email Campaigns
Our Marketing Group also designed and developed email campaigns and templates for My Umbrella Shop to enable them to reach out to past customers with specials, offers, cross-sells, and news and updates.
Social Media Marketing for a Publishing Company
Metheney has helped develop a full plan for social media marketing for a publishing company for Left Hand Publishers. This marketing plan includes a Twitter account which is customized to match the rest of their branding. Twitter is helpful in keeping the presence active and auto-populating an area on their web page. Continue reading “Publishing Company Social Media”
MyUmbrellaShop.com contracted Our Marketing Group (a subsidiary of Metheney Consulting) to upgrade their Beach Umbrella Web Site. The new site design is mobile friendly, simpler, and cleaner than the past web site. The new site is e-commerce enabled allowing MyUmbrellaShop.com to sell umbrellas and accessories online. Our Marketing Group also handles the marketing for the site and MyUmbrellaShop‘s other related interests and businesses. Continue reading “New Beach Umbrella Web Site”
Metheney Consulting has recently designed and developed a publishing web site and marketing program for Left Hand Publishers, an independent book publisher. Paul K. Metheney, founder and senior consultant for Metheney Consulting, works as a contract consultant for Left Hand, assisting them with marketing, book cover design, social media, and website design for their authors. He occasionally works as an editorial liaison, working with, and nurturing new writers. Besides the web site, Metheney has also designed and works on their Facebook page, Facebook group, and Twitter page, customizing them to match the brand of the publisher. Continue reading “Metheney Consulting: Publishing Web Site”