Glossary: Keyword Phrase

What you would enter into a search engine in your browser to find a list of websites or pages that meet that search criteria.

For example you might go to Google.com and enter “internet consultants”. This is a keyword phrase. “Consultants” would be just a single keyword. Typically people are entering phrases. If you were to enter “internet consultants” into Google.com, you may get tens of thousands of results from that search. You may want to refine that search by adding more words to your phrase, such as “internet SEO consultants Charlotte, NC 28277” This will result in more SEO consultants in Charlotte, NC in the zip code of 28277. The more specific you are in your keyword phrasing, the more accurate the results.

These results will be both PAID listings (see PPC) and organic listings.