Search Engine Optimization Web site owners should know both sides of Search Engine Optimization (SEO): the good and the bad. SEO is the fine tuning of your web site (content, alt tags, meta tags, etc.) to get better rankings on various search engines (primarily Google, Bing and Yahoo! which are about 75% of what people search for web site with). Better search engine rankings translate into more people clicking on your listings and more traffic to your web site. More traffic to your web site usually means more business1. SEO listings are considered “organic rankings” because they “grow naturally” from the content of your site, not a bid on a keyword phrase.

  1. SEO is a WASTE OF TIME! (If your web site is not user friendly and results oriented)2
  2. Developing and submitting a sitemap.xml file is WORSE THAN A WASTE OF TIME! (if your site is not optimized first. You just attract the search engines’s attention only to have them rank you poorly. So now you have spent money to be ranked poorly and have to do it gain correctly to fix the problem.)
  3. SEO should be just one part of your marketing plan for your business, not the End All and Be All. Other parts can include: email campaigns, social media, Pay Per Click advertising, traditional marketing, direct mail, etc.)(We can help you there too!)
  4. SEO is slower to get results than PPC (Pay Per Click advertising). Essentially you are fine tuning your site for specific key phrases and search engines and hoping for the best. The search engines say they will rank your site organically in 4-6 weeks (Remember, there are millions and millions of web sites out there wanting to be ranked as well). It’s usually faster than that but it does take time. PPC can usually be started (and stopped) in one day, but is more expensive over the long run.
  5. Professional SEO is time consuming and labor intensive. Anyone saying they can optimize your web site for $99 is very likely not doing it thoroughly.
  6. Most of your SEO cost is up front in the optimization and submission.
  7. SEO is not a quick fix. It is a long term marketing strategy that pays out over time.
  8. If you are not optimizing your web site for the search engines, you can bet your business that your competitor is.

SEO (Search Engine Optimization)The Good News About SEO:

  1. Search Engine Optimization does not require you pay the search engines every month, so it can be more cost effective over the long run.
  2. People trust organic listings more than Pay Per Click ads as they “feel” they are more relevant (not necessarily true) and not purchased by the highest bidder.
  3. Once your site has been optimized and submitted, you can either just wait for results, monitor the results, or continue to optimize.
  4. Properly done, SEO has a higher Return On Investment than Pay Per Click over the long run.

web design, email campaigns, social media, SEO, PPC, SEM, Search Engine Optimization, Pay Per Click advertising, ads, blogsTo increase traffic to your web site, increase your revenue from your Internet marketing, or even have a more effective web site designed and developed for you, contact at .
Our sister division, Our Marketing Group, works the same type of marketing magic as Metheney Consulting, but works on a monthly retainer basis at a discounted rate. You can learn more about Our Marketing Group at our web site or call us at:

  1. Results from SEO can vary greatly by how well your site is designed for usability, ease of navigation, how quickly you take your visitors to what they want, how competitive your offerings are in comparison to your competitors, etc. Professional web design is a completely different topic [We can help you there too!] []
  2. Results from SEO can vary greatly by how well your site is designed for usability, ease of navigation, how quickly you take your visitors to what they want, how competitive your offerings are in comparison to your competitors, etc. Professional web design is a completely different topic [We can help you there too!] []