Email Campaigns

Email campaigns are extremely effective

Email Campaign Marketing

 

The Most Affordable Direct Marketing

Metheney Consulting and Our Marketing Group are experienced with Constant Contact (one of the largest email marketing companies in the world), Robly.com (one of the most affordable), and MailChimp. With a higher rate of return and a microscopic cost compared to direct mail, opt-in email is one of the best ways to reach out to your prospects to initiate new business. More than just emails, we can help you customize your emails to match your branding and web site, so that the imagery and look and feel of your emails reinforces the memory of your company in your prospects mind.
web design, email campaigns, social media, SEO, PPC, SEM, Search Engine Optimization, Pay Per Click advertising, ads, blogsEmail Campaigns
  • Removal management - recipients can remove themselves from your list with the click of a link, so you don't have to.
  • Bounced email management - bad email addresses are automatically removed from your list saving you time again.
  • Customized email templates - maintaining the branding of your web site in professionally designed emails.
  • Planned email strategy - just like every part of your marketing, we can assist you in professionally designing and scheduling emails into overall marketing campaign so they land exactly when you need them to.
  • Account Set-Up - We can handle set up and initial import of your email lists into a email system, making it easier for you.
  • Reports of Opens, Clicks, and who did them.
 web design, email campaigns, social media, SEO, PPC, SEM, Search Engine Optimization, Pay Per Click advertising, ads, blogsOpt-In Email - It's important to use the phrase "opt-in". Email marketing where the recipient does not elect to participate is SPAM. And no one hates spam more than Metheney Consulting. We get literally thousands of pieces of spam email every day that has to be filtered as to not miss an important client or prospective client message, accounting for 14.5 billion message PER DAY and about 45% of all email, spam is one of the leading causes for unproductive time in the world.

SPAM!

Email broadcasts are one of the most cost effective ways to reach out to your market. And because of that, it is often the most abused. While Our Marketing Group is a firm believer in effective email marketing campaigns, we are one of the biggest advocates of anti-SPAM. SPAM email is one of the largest time wasters and we receive hundreds and hundreds of SPAM emails at our office every day. We will help you develop a cost-efficient email campaign but we will not purchase an email list on your behalf. We are happy to work with your lists of prospects who have opted-in and joined your mailing list voluntarily.
web design, email campaigns, social media, SEO, PPC, SEM, Search Engine Optimization, Pay Per Click advertising, ads, blogsSurgical Marketing - By data mining your results, we can surgically select prospects based on their interests, opens, reads and the reports from your campaigns to email them very specific communications to increase their viability as customers.
 web design, email campaigns, social media, SEO, PPC, SEM, Search Engine Optimization, Pay Per Click advertising, ads, blogsBuild Lists from your web site - Most email systems have a code generator that allows you build code to embed into your web site so you can collect email addresses directly from your web site with no data entry from you.
web design, email campaigns, social media, SEO, PPC, SEM, Search Engine Optimization, Pay Per Click advertising, ads, blogsSelf-Removal - By law, email systems have to have ways for people to unsubscribe automatically. This is good for you because you don't have to maintain the database AND your lists are comprised of people who want to hear your news.
 web design, email campaigns, social media, SEO, PPC, SEM, Search Engine Optimization, Pay Per Click advertising, ads, blogsSmart Email Campaigns - - professional template design, managing content/linkages, formatting content, monitoring results. At Metheney Consulting we know you want to get the most from your email efforts and our email campaigns traditionally get way more opens and clicks than the national average. Designed to draw more of your customers into the site and location, informative and interesting so they don't cancel you, spam you, or ignore your emails.

Email marketing campaigns are one of our favorite ways to reach out to your clients and prospective customers. Our Marketing Group is a preferred vendor for some of the largest email systems in the world and we are happy to develop a strategy and design email templates for you to reach out to your market.

A good email campaign system will...

  • provide a way for recipients to unsubscribe
  • provide reporting tools for "reads", clicks, tell you who, etc
  • allow you to customize email templates for custom newsletters or "personal" emails
  • provide alternatives to html emails such as web pages


 

Paul Metheney, president of Metheney Consulting, LLC, an SEO, web design, digital marketing, online, advertising agency
Contact Metheney Consulting on web site design, developing your online marketing, social media marketing, SEO (search engine optimization), PPC (Pay-Per-Click advertising), email campaigns, pay-per-click advertising strategies, web site maintenance and development, blog development, and traditional marketing consulting on a project-by-project basis or Our Marketing Group about how they can assist you monthly as a part-time marketing department, SEO specialist, PPC experts, and web designers without the full time cost. Our Marketing Group provides digital marketing services for a fraction of the cost via monthly retainers and sliding scale hourly contracts. Call or email us at
 

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