Conversions: Increasing Your Search Engine Profitability

Your “Conversion Rate” is the ratio or percentage of web site visitors you ‘convert’ from just viewers to buyers, compared to those just looking. So if 1 person out of 100 visitors to your web site buys something, you have a conversion rate of 1%. (If you make $500 profit per sale, you just made […]

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Understanding Web Site Conversion Rates

In web jargon, a conversion rate is the ratio of people of just viewing your site versus the number of people that actually purchase something. Even if they don’t actually purchase ON your site, if they make the phone call and purchased through you personally, that still can be considered a conversion if they came […]

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Return On Investment for PPC Ads (Lifetime Value) p.2

When calculating the ROI of your pay per click advertising efforts, most people use the net profit of the one sale they made when a new customer clicks on an ad in purchases something from their website.1 But that may not be the correct way of calculating the ROI from a new customer. Look to […]

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Return On Investment for Pay Per Click Ads (Conversion Rate) Part 1

Return on investment, also known as ROI, is a critical factor in any advertising campaign, or any business venture for that matter. Very simply, it is how much profit you will make from how much money you spend (invest). So if you spend $100 on a Google campaign and make $500, and your product cost […]

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