No we are not talking about JOB applications (well, I guess
we could be), we are talking about web based programs and services that
you use to increase your business profitability. We can customize
these applications or systems to make them consistent with your branding
and tailored to your business objectives.
E-Commerce Web Sites - more than just an informational
web site, you can expand your market from just your local community
to world wide or nationwide. Straight forward e-commerce sites can
easily be customized to your needs and advanced e-commerce sites can
be designed from scratch to meet your specific business objectives.
Examples:
SpiritRoses.com;
ConderFlags.com;
ChefsCatering.com.
Blogs - The easiest way to get your latest news up on the
web is to use a simple web-based Blog admin to enter it. No HTML
knowledge is required. We can customize your blog to match your web
site and maintain a consistency in your look and feel that helps
people more easily remember your brand. With a few minutes of easy
lessons we can have you blogging your news up to your web in no time
and then use RSS (Really Simple Syndication) feeds to automatically
have it appear on your web site. Examples:www.princelawgroup.com and
princelawgroup.com/blog; TangoAlpha2.com; blog.metheney.com.
Content Management Systems - CMS is building your site so
that you use an easy to use web page to edit your pages. This web
admin page is connected to your site via back end database and your
pages are created on the fly as they are requested. While this
system is slightly more expensive to create, it is easier to manage
if you have a lot of ongoing changes and numerous people editing
your web site. Click for more
information on content management systems.
Online Training Systems - By blending video and data
systems we can provide you with an online system for getting
information out to many people and knowing exactly WHO covered what
material. You can also review the data from a macro perspective and
know what percentages of your entire audience did what. SO you are
providing more exciting content via video and you are interacting
with the your audience, but also capturing data from their
interaction. This system is great for training or even retail
education of prospects in large numbers.
Click for more information on virtual
training.
Video - The advent of YouTube and greater bandwidth has
spurred more interest in using video in business web sites. Now we
can provide you the same type of (FLV - Flash Live Video) servers
and applications that YouTube is using so you can stream your videos
on your web pages. Streaming video means that people can begin
watching long videos before they have completely downloaded.
Contact us for more information.
Web-based Office Systems - We can custom create an
application for you to streamline your most expensive tasks. Past
programs have been Job Application systems, Hiring and HR data
management, and an almost artificial intelligence-Scheduling and
Project Notification System. All you have to do is let us know what
is costing you too much money and we can design a web based system
that will help minimize the cost and aggravation.
Contact us for more information.
Web 2.0
You hear a lot of talk about Web 2.0, which is geek-speak
for some of the new social networking sites out there such as
Facebook, RSS, Twitter, blogging, forums, Flickr, Wikipedia and
others. Web 2.0 refers to any web application that is
independent of it's author. For example, the people that built
Wikipedia don't enter all that data, it is done by thousands of
people on the web. Where the original web applications were about
putting information out to people whether it was products, company
info or news, Web 2.0 applications are about interacting
with people on the web.
Opt-In Email marketing - this is where viewers on your site
or offline customers have voluntarily given you their address
(opting in your email system). These are people who are already
interested in your products or services and you are more likely
to be passed through their spam filters and get a response from
them.
Social networking sites - some companies are getting
positive response from sites such as Facebook, MySpace and
LinkedIn. These sites are free to create accounts, but require a
great deal of ongoing maintenance and management. Also, these
sites greatly depend on your market, services and the delivery.
Usually the companies that are reaping the greatest benefits
from these are planned implementations of the Web 2.0 site such
as customizing or specific campaigns.
How Can You Use This New Technology for Your Business?
This is where Metheney Consulting comes in. We will evaluate and
recommend a plan for using the most economical blend of technology
and marketing to try and achieve your desired business goal.
Sometimes we may even recommend AGAINST using a technology just for
the sake of using it if it doesn't help your business.
Contact us for more information.
