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 Twitter is “the little social media”. You are only able to broadcast 140 characters or less in a given “Tweet”. It’s like publishing a micro-blog. The benefits of Twitter (as with many of the Web 2.0 media) are not really noticeable until you start to establish a sizeable list of followers.
Twitter, just like any online tool, can be used to benefit your company, or can be used as huge time waster. Contact Metheney Consulting about setting up your Twitter account and customizing its look and feel or contact Our Marketing Group to discuss how we can plan long term social media campaign that will get results for your business with a minimum of effort and cost.
While Twitter is simple to use and set-up, how effective it is for business is based on…
- What you Tweet - How informative, funny or interesting your Tweets are
- What you link to – driving traffic to other sites is not always the optimum solution
- The style in which you Tweet – remember everything you do or communicate impacts your brand
- Scheduling of Tweets to coincide with your blog posts and updates
- Integration of Tweets and other social media
- Use of Tweets as content for your website or blog to use Twitter as a content manager, simplifying your life
Some Twitter 101:
- Tweets – up to 140 character posts to Twitter
- Tag – your Twitter call sign or login name.
- Following – people you are monitoring their Tweets
- Followers – people that following your Tweets
- # - Mentions - By placing a hash mark in front of a Twitter’s tag, you are “mentioning” them and they will be notified that their name has come up in a Tweet.
- ReTweets – republishing someone else’s Tweet. If you thought a particular Tweet was funny or informative, you can reTweet it to all the people following your Twitter account. If the person that Tweeted it originally only has a few followers and you have hundreds or thousands, this is a way for their Tweet to reach more. If someone with a huge following finds your Tweet interesting and ReTweets it, it can be a great way to quickly build up a following.
- Replies – public replies to a specific Tweet from someone… that everyone can read.
- Direct message – private message to someone
- Tweeps - your Twitter “peeps”
Take advantage of our professional web designers and design expertise,
today at 704-544-7758.
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