Search Engine Optimization, Pay Per Click Ad Strategies

There are two primary ways to improve your ranking with the search engines: A.) "Organically" which is fine-tuning your web site for maximum rankings and then submitting it to the search engines and waiting for results; or B.) Pay-Per-Click - Bidding on select key words and "Pay-Per-Click throughs" to your site. If they click on your sponsored listing and go to your site, you pay whatever your bid is for that particular phrase. This can 'guarantee' top placement with the search engines. You chose a monthly budget and when your budget runs out your sponsored listing comes down. You will see these sponsored listings along the top and right side of search engine results pages. Both systems are quite a bit more complicated than they sound to implement. We have written an article helping business owners to understand these concepts that you can find here. Read more about Pay-Per-Click marketing here...

Organic Rankings: Fine Tuning Your Site and Submitting It

Organically growing your site costs less in the long run and the effects lasts longer, but is much slower to get a response. The search engines will review your site in 4-6 weeks. If done correctly, optimizing will improve your rankings, but does not guarantee top placement. To fine-tune your site, you need to analyze various factors the search engines look for, key words, linkages, traffic patterns in your site, quantity and quality of content, placement of key terms, your current search engine rankings and competitors, alt tags, meta-tags, etc. Your site then needs to be systematically submitted the way each engine prefers. If you don't fine-tune and submit in the manner the search engines prefer, they may even penalize you with reduced rankings.

Metheney Consulting can help you get better rankings for your site from the search engines. The search engines drive 80% of the referrals to web sites. Our Search Engine Promotion Program can help your rankings is customized to your needs, including:

• Research your current site rankings
• Analyze your keywords for searchability
• Analyze keyword location and prominence
• Analyze keyword frequency
• Analyze traffic logs for:
  • Referrer URL's
  • Entry pages to your site
  • Pages leave your site and why
  • Keyword searches
• Analyze Alt tags, meta tags, titles, and descriptions
• Analyze competitive sites strengths and weaknesses
• Analyze collateral promotions
• Analyze & develop web promotion strategy & action plan
• Develop doorway pages for specific search engines
• Submit site to search engines on a systematic and regular basis
• Report site rankings an improvements on a regular basis

The cost of this promotion program varies from client to client on a customized basis.

The results will get your site better rankings and more traffic. The more (of the right) traffic you get to your site can only increase your return on your Internet investment.

Take advantage of our professional web designers and design expertise, today at 704-544-7758.