Your Business Need:
Increasing Traffic (and Leads) from Your Web Site
"We need more traffic to our web site."
One of the most common requests is that a
company's website is not getting
enough traffic. But, how do you get more traffic and more importantly, the
RIGHT viewers?
"Pay-Per-Click is bidding on clicks to position your ads in the sponsored
areas of search engines. Organic Ranking is optimizing your site so the
search engines like it and then submitting."
About 80% of all traffic on the web comes from the major search engines.
When someone searches on a keyword or words on a search engine, how high
your site lands on the resulting list is your "ranking." If your site is
past the second page (or below 30th) in the rankings diminishes you
possibility of being found on the web. Okay, how do you get better search
engine rankings?
The answer is not just submitting your site to the search engines!
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Do you have the right keywords?
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Are they in the right places on your page?
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How frequently do they appear in your text?
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Do you have specialized "doorway" content pages tailored to specific search engines?
Metheney Consulting first analyzes
your situation to determine your needs and possible solutions. This can
involve analyzing your logs, determining exit points, what sites are
referring to your site, and a number of other factors. Then, we create a
specific plan for promoting your site and then execute it.
Companies that "guarantee" certain rankings with the search engines need to
be looked at with a cynical eye. There are no guarantees in promoting your
site. However, an experienced site promoter can increase your rank among the
search engines so that you get more traffic and with more traffic comes
better return on your Internet investment.
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