Your Business Need:
Increasing Sales from Existing Web Site Traffic

"We need more sales from our web site."

There are a two sides to website marketing:

1. Getting more traffic to your web site
2. Converting them to sales once they get there

Your site may just an informational site and may not use e-commerce to actually "sell" your products or services, but each website has a primary objective. It may be to get the viewer to call you or email you or to buy your product or services online. The actual sale may take place weeks later over coffee, but the "conversion" from a viewer to a lead/contact/prospect is your web site's actual goal.

Making your site more profitable once that traffic is there can be accomplished through a a number of ways depending on what your site may need. Some factors may be outside your control such as the economy, competitive pricing, etc. But some things you can ask yourself about your web site's landing pages (pages that visitors "land" on when coming in from search engines etc.)...

• Is the page relevant to the ad that linked to it? If you are advertising about XYZ widgets and once they get to your site, they have to look around for it, you are more likely to lose and lower your conversion rate.
   
• Is the landing page "compelling"? You can't just have an bland information page there. There are literally billions of web pages competing for your visitor's attention. Your page (and site) need to really engage and "grab" the visitor making a strong argument for your products or services immediately. You may only have a few seconds to capture their interest. Some of this is design; some content; and some is your value proposition in your products or services. You have to be selling something your target market wants to buy or needs.
   
• Is the site easy to navigate? Once you have given them what they were looking for, is it easy to move around the site? Does the navigation almost consciously lead them where you want them to go quickly? Once they have what they want, you now need to lead them to the phone number, contact us page, order page or whatever you want them to do.

Contact Metheney Consulting, Inc. today about we can consult with you to make your pages more compelling, engaging your viewers with video, interactivity, or exciting content and graphics.

Entrepreneur.com: "Branding Your Business - Learn how to make your small business a big name." By Kathy J. Kobliski December 18, 2000