Your Business Need: Reducing Cost of Business
Most businesses think of the Internet as a place to market their
companies, and since the Stone Age of the Web (you know, the early '90's)
this has always been the primary use for most web sites.
What most companies fail to realize that just as profitable is the ability
for a web site to SAVE them money.
"The discussion has moved away from if the Internet
should be used to where and how it can save money." *
Bruce Temkin,
Group Director
Forrester Research
Some companies overlook the opportunities to reduce their transaction and
business costs via the web. For example, one of our clients was so obsessed
with marketing to consumers (a new segment for them) that they overlooked
their primary (and more profitable market, their distributors). This client
spent $10,000 to print and send catalogs for their distributors EVERY six
months.
We encouraged them to provide an online catalog in a private extranet
exclusively for their distributors. The online catalog marks-up the price
based on the distributors login. The client merely uploads a new database to
update the database. The initial programming and set-up estimate was far
below what even ONE printing had cost them, plus now their distributors can
have more timely and up-to-date product information. Their mailing costs was
reduced to postcards to send distributors to the site.
Metheney Consulting is uniquely suited to help you with
brainstorming
ways that the web can reduce your operating costs.
Our senior consultants, besides Internet and design professionals are also
MBAs and understand the business side of technology.
A few cost reduction ideas may be:
- Print costs reduction - brochures, catalogs, price lists
- Reduced sales cycle - by providing more detailed information
- Reduced Customer Service - online help files, file downloads, email
customer service, FAQs
- Supply chain integration - real time inventory management
- Employee recruitment
The possibilities are as unlimited as your balance sheet. Look at where
your major expenses are and think about how you might be able to reduce
those costs with technology.
Imagine the possibilities and don't worry about how. We'll handle the
technology, you handle the savings.
*Internetnews.com "Online
Purchasing Increases in Q4 2001" by the CyberAtlas staff, January 30,
2002
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Thursday, May 15, 2008
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