Your Business Need: Enhancing Your Image and Brand
Besides MBA's and technology expertise, Metheney Consulting's senior
consultants have nearly ten years of advertising agency experience in
print and marketing design.
|
Before you can build a relationship with customers, they get their
impressions of your company from what they can see. Oft times that first
impression may come from your web site, since that is one of the first
places they will either run across your company or research your firm.
Branding is the development and maintaining of a consistent image or
perception. For example, one of the best known brands is "Kleenex". Everyone
refers to any facial tissue as a "Kleenex" even though it may be made by
another manufacturer. Kleenex owns that branding category.
"...strong brands are able to command high emotional attachment from
consumers. To achieve this, the brand must possess a strong and distinctive
identity." *
Barry Ooi, Director
ACNielsen Asia Pacific
A number of factors go into building a brand from your logo and artwork to
the way your receptionist answers the phone. Branding is more than just what
your web site and corporate collateral may look like it is the impression
you give every time you interact with the world. It is communicating your
business vision in every way. It is built through consistency.
A portion of creating a quality brand for your company involves
developing a consistent look and feel for all of your points of contact,
including brochures, marketing materials, and web sites. Major brand
champions also develop a "style guide" that gives direction to all of their
advertising and materials including color selection, positioning, logo
treatments and much much more.
"A company with no Web presence is archaic. Even if you're only
interested in local sales right now, your customers are on the Web, and
they'll want to see you there, too. Get it done now. " **
Kathy J. Kobliski
Entrepreneur.com
If you company needs to reevaluate its brand strategy or updates its image,
contact Metheney Consulting's advertising and marketing professionals.
The StarOnline:
"The facts on building
winning brands" By Barry Ooi June 15, 2002
Barry Ooi is director, ACNielsen Asia Pacific – Brand Equity Research
(Winning Brands).
Entrepreneur.com:
"Branding Your Business - Learn
how to make your small business a big name." By Kathy J. Kobliski December
18, 2000
 |
|
Thursday, May 15, 2008
|
Featured Service
Pay Per Click Advertising -
Get immediate top rankings on Google & Yahoo! With ads that not only drive
traffic but qualify viewers for more cost effective marketing budgets and
higher rates of conversion to sales.
What Our Clients Say...
|
|
| |
|
|
|
|
|
| 
