iPad2: Taking Care of Business
More than just a pretty iPod, the iPad2 can really help you in business. This video covers the question: "but what do you REALLY do with an iPad?" or is it just a toy? It started out that way, but very quickly it became an indispensable tool for work. This briefly covers just a few things I do such as Word and Excel, synchronize docs with all my computers, voice chat, log in to my work compute remotely, manage social media, and get reports on Google Analytics and Constant Contact, among just a few.
Our Marketing Group is a digital ad agency and has nothing to do with the sales or support of iPads, these videos are just as helpful tips for people looking to get the most from their iPad.
iPad2: What is it good for?
A lot of people ask me what I really do with my iPad2. To be honest, it started out as a toy, but almost immediately, it replaced my laptop as a lightweight mobile business tool. We don't sell or support iPads or computers, we provide digital marketing services. These videos are just to be helpful insights for people looking to get more benefit from their iPads.
Some things I would point out to anyone looking for one: While I love my iPad2, the cameras suuu-uu-uuck! 0.8 megapixels. Dat's right Not even a whole megapixel. My key chain has more camera resolution than that! The other issue is to keep in mind that it needs an Internet connection to be really functional. This means a Wi-Fi connection, a cellular 3G connection of a Mi-Fi card from AT&T or Verizon. I have the 4g LTE and love it. But it is a cost consideration.
Tags: Apple, iPad2, tipsWhy Email Campaigns?
Why should you use an email campaign to market your product or services? Don't we get enough junk mail in our inboxes these days? The simple answer is: email works. Of all the online marketing tools available, email campaigns are one of the most cost effective , aggressive and efficient.
Reach Out and Sell Someone
Emails, as opposed to Search Engine Optimization (SEO) or Pay Per Click advertising don't sit around and wait for you to seek them out, they reach out to touch you (or at least your inbox). Like the old cartoon of the vulture "Wait like hell! Ah'm gonna kill me something!", emails are a form of "Push" marketing, seeking out the prospect, instead of "Pulling" them when they happen upon your ad. Studies show that while email is the oldest of the "social medias" it is still the most cost effective. Part of the reason for the growth of social media is that somebody 'owns' Facebook, Twitter, LinkedIn and all the rest. Therefore stand to make a profit. Nobody owns email and therefore there is no reason to promote it's use. Read more
Tags: campaign, email marketing, email statistics, Metheney Consulting Inc., Our Marketing GroupWhy You SHOULDN’T Upgrade to Firefox 6!
Not upgrade to a new software platform as soon as it comes out? What!? Am I a Luddite? A Philistine? Negatory, good buddy. (Can you say "Vista?" I think you can!) Nobody loves high tech as much as I. (Well, maybe Steve Jobs.) The problem is not Firefox 6 or even Mozilla. I loved them back in the days when they were… well.. Mozilla. I was a big fan back in the early 90's when they made one of the FIRST browsers, then when they became Netscape, now again when they are once again Mozilla. Great folks. Free software. What's not to love?
Incompatibility?
Glad you asked. For one thing, they are progressing so fast with upgrades that third party developers can't keep up. Just this year alone, they have jumped to version 4, 5 and now 6. I use Roboform to automatically store my (literally hundreds of) online passwords. Another great product and wonderful for us Alzheimer types. With the use of their Roboform Anywhere, all my browsers (and iPad & iPhone) sync all my Roboform files everywhere, so a single change in Roboform on my desktop gets propagated out to all my Roboforms, in all my browsers, on all my computers. I upgraded on computer recently to use Firefox 4 (I am still using Firefox 3.6x on most computers. I know! Troglodyte. Yeah. Yeah. ) and immediately get a dialog box saying that Roboform is not compatible (Troglodyte that!). Seeing the announcement that Firefox is now going to 6, I looked on Roboform's site to see they NOW support FF v4. Okay, that means I can upgrade to Ff4 (if that is even an option anymore.) But I need Roboform way more than I need any need gizmos in a browser. Read more
Tags: Browsers, TechnologyMetheney Consulting spawns Our Marketing Group
Project-oriented web design firm launches full service online marketing agency!
OurMarketingGroup.com
Aimed at medium sized businesses that can't afford a full sized advertising agency, Our Marketing Group is designed to fill the void for companies that need part-time marketing services in maintaining their websites, managing their social media venues, developing graphics, and generally executing and planning their marketing strategies. The spin-off firm has been operating for the last few months and has already signed a half dozen new clients.
"The difference between Metheney Consulting and Our Marketing Group is: if you need a single project, Metheney Consulting is more affordable. If you need long term help with your marketing, Our Marketing Group is much more cost effective. It's the same 25 years of marketing and management expertise, but by signing a longer term contract, we are able to give clients substantial rate discounts because it guarantees billable hours we can use to fill in around our higher rate projects. " quoted president and senior consultant, Paul Metheney. "Everybody wins. We get more billable hours (albeit at much lower rates), and they get professional marketing resulting in higher sales."
Typical tasks include optimizing clients sites for better search engine rankings, developing and executing pay per click advertising, developing CRM systems for prospect management, customizing and managing email campaigns, and scheduling a marketing plan and calendar of coordinated social media posts.
For more information, contact Our Marketing Group at 704.315.5374.
Tags: Charlotte, email marketing, Metheney Consulting Inc., Our Marketing Group, pay-per-click, search engine optimization, SEO, web designer, web siteNew Web Site for Command Decisons
Command Decisions
Command Decisions
Charlotte web designers, Metheney Consulting, redesigns site for NC's premier paintball field
Command Decisions Wargames Center in Taylorsville, NC has a brand new web site (www.cdpaintball.com) designed by web specialists, Metheney Consulting Inc. The site highlights easier navigation and an all new look and feel to modernize the company's branding. CDWC is North Carolina's premier paintball and airsoft facility hosting scenarios such as Generation Kill and the 1500 player Fulda Gap. The web site features specialized home pages dedicated to major events, as well as automatic feeds from Twitter. Metheney Consulting also provided Command Decisions with a web based control panel for managing and scheduling their multiple Facebook and Twitter accounts.
Tags: Charlotte, Fulda Gap, Generation Kill, Metheney Consulting Inc., paintball, paintball scenario, web designer, web siteOur Marketing Group Re-Brands Cansler Consulting
Cansler Consulting
Washington, DC lobbyist firm gets a makeover!
Cansler Consulting, a Washington lobbying firm, focused on agriculture, energy, association and corporate representation, gets all new branding from Our Marketing Group. The re-branding includes a new web design, an email marketing campaign, marketing surveys, blog management, social media coordination and planning, Customer Management Relationship system, Search Engine Optimization, and general marketing coaching.
The new branding coincides with a name change from Meridian Growth Strategies to Cansler Consulting.
For more information on how Our Marketing Group can assist you with your marketing needs, contact us at 74.315.5374.
Tags: branding, campaign, email marketing, Lobbyist, Our Marketing Group, search engine optimization, SEO, web designer, web siteChange of Address
Effective Jan. 1, 2011, our NEW mailing address is:
Download zipped V-Card & contact info as a text file.
Help Us Get to 500 Followers!
We have created a brand new Twitter account (OMGadvertising) to show the effectiveness of Social Media marketing. Help us get 500 followers and receive an exclusive FREE white paper on Social Media Marketing.
Tags: Metheney Consulting Inc., Our Marketing Group, search engine optimization, Social Media, TwitterOMG reorchestrates new musical instrument web site
Charlotte web firm re-designs flute web site!
JL Smith & Co
Besides the new site re-fit, Our Marketing Group has designed a new email template to work with the NetSuite email Customer Relationship Management system and is working to optimize the site for even better rankings with the search engines.
Tags: Charlotte, email marketing, Flute, Metheney Consulting Inc., Our Marketing Group, search engine optimization, SEO, web designer, web siteMetheney Consulting launches new site for 2011
Charlotte web designer kicks new year off with a new site design!
Search engine optimizer/web designers, Metheney Consulting Inc., based out of Charlotte, NC, launches a new corporate web site for the new year at http://metheney.com. The web site features randomly rotating home page graphics, alternate imagery for non-Flash browsers such as iPads, and heavy links to to the company's social media venues, such as Twitter and LinkedIn. The new site also focuses on the south Charlotte's firm's capabilities in search engine optimization (SEO), pay per click advertising strategy, online training systems for HR and consumer education, mobile web sites, and it's new preferred partner relationship with Constant Contact for email marketing.
Metheney Consulting is coordinating the delivery of their new web site with a launch of a new email campaign, the kick-off of a new business division, Our Marketing Group and site, and all new focused social media accounts.
Tags: Charlotte, email marketing, Metheney Consulting Inc., NC, Our Marketing Group, pay-per-click, search engine optimization, SEO, web designer, web sitePaintball Site Gets New Coat of Paint!
Once a year, hundreds and hundreds of scenario paintball enthusiasts descend on Taylorsville, NC to simulate the hypothetical battle if Cold War Soviet Forces had used the strategic Fulda Valley lying between East and West Germany to invade Europe and essentially start World War III. Metheney Consulting was pleased to work with Tactical Diversions, Command Decisions Wargames Center, and ScenarioSupply.com to produce the web site, FuldaGap.com. This year over 800 paintball warriors will charge into the battle, including full sized tanks and armor. The new site features both historical information about the game and about the tensions between the Warsaw Pact nations and NATO.
M|C performs its own facelift!
Okay, it's been a couple of years since we redesigned the look of the Metheney Consulting site. What can we say, we've been busy. 2008 was the biggest year ever for us, providing companies all over the southeast with new sites, SEO and marketing consulting and redesigninging old sites. We were finally able to get in and really gie our site the once over.
The new site features faster download times and a whole new look and feel, as well as an updated client sample work page. Also new to the site are sections on new(-ish) technologies that we are now featuring, such as virtual video training, blog customization and Flash video serving (can you say "YouTubish"? I think you can!). We have focused more on content and less on sizzle, integrating this blog site into the content so that we can provide more timely updates on recent projects as well articles to help you better achieve your online marketing objectives. In the weeks and months to come, we will be featuring articles on issues relevant to better marketing, SEO, web design and generally helping you with your business. We hope you find the new site faster, more helpful and even entertaining.
New Web Site for Prince Law Group
Metheney Consulting Inc. produced and developed a redesigned, informational web site for Prince Law Group PLLC, an international trade law firm based in Charlotte, NC and Washington, DC. The site features an RSS feed and news blog to assist the firm in building its reputation and credibility. The site can be found at www.PrinceLawGroup.com and the news blog at http://PrinceLawGroup.com/blog/. Prince Law had a vision of what they wanted their site to be, we supplied the creativity and skills. The site also features Flash animation.
Charlotte Sports Center gets MC rejuvenation
Without doubt, the longest beta version ever, Charlotte Sports Center released its updated web site designed and developed by Metheney Consulting. 
The site was actually designed and developed several years ago, but CSC was going through so many changes (the addition of the new Sports Connection complex in Ballantyne and changes in service partners) that they delayed the launch of the site until all the pieces were in place. The new site can be found at www.CharlotteSportsCenter.com. The site allows viewers to register for summer camp, leagues and birthday parties.
Charlotte Sports Center is an 80,000 square foot multi-sport complex located in north Charlotte at 8626 Hankins Road and can be reached at 704-597-7311 or emailed at office@CharlotteSportsCenter.com
Metheney Consulting Delivers Video Stars
Metheney Consulting has recently delivered a marketing package to NSA, the makers of Juice Plus+,
The package included bumper stickers, window decals, email templates, flyers and logos for their new internal campaign of "Your Child Could Be a Video Star", a program for their distributors showcasing their children on a special channel of YouTube. The new Juice Plus+ You Tube video channel will be released this winter while parents submit their children's videos to NSA about Juice Plus products.
