Where do you rank on the search engines? The greatest site in the world is useless if no one can find it.
Metheney Consulting, founded by senor cosultant & president, Paul Metheneyhas been helping companies in Charlotte, NC and the Southeast improve their rankings since 1997. Contact us today at our Charlotte, NC offices so we can begin helping you market your site online and get better rankings, traffic and leads with Google and Yahoo!
Once we have analyzed your web site to find its Search Engine Optimization (SEO) strengths and weaknesses, we can optimize your site for the search engines to help you achieve better "organic" rankings. These are the non-sponsored rankings, or search engine results, usually found on the left side of the search engine browser window. Once the site has been optimized, it then needs to submitted to the search engines methodically in a way that doesn't think you are spamming them.
Pay Per Click (or PPC) advertising is the process of bidding for clicks on ads on search engines such as Google and Bing/Yahoo! How much you bid is one factor in how high your ad will be placed in the rankings of ads (and the higher your ad ranks, the more clicks you will get). There is more to successful Pay Per Click (PPC) strategy than just bidding high though. Finding out what your Return on Investment on select keywords may be, knowing your break even point on bids, writing succinct, intriguing ads, planning your landing pages, etc. all go into making your online PPC campaign successful.
To do all of the above, sometimes you need Metheney Consulting to analyze your pages, rankings, competitors and data to find weaknesses in your content or site to improve to increase your search engine rankings and traffic. We can find out your current rankings in the organic listings, critique your pages for better optimization, and analyze your site in dozens of other ways that will enable us to better recommend changes that will improve your results.
We can also review your and run your server logs through specialized software to discover not just who has been visiting your site and make sense of your statistics, but prepare a Recommendation Plan to maximize the results and effectiveness of your site. By knowing what people do on your site, we can suggest changes that may make them stay longer or direct them to areas you want them to focus on.
Once you get more traffic to your site, the second part of the online marketing equation is to get your site to "perform" once they have arrived. You need to get them to what they want to find as soon as possible and then direct them to where you want on your site just as quickly. Evaluating your project for navigation, marketing content, overall appeal, branding, and impact are just some of the ways we can help you get more from the traffic you are getting.
Created in 1997 in Tampa, FL by Paul Metheney, president & senior consultant,Metheney Consulting, Inc. moved to Charlotte, NC in 1998, where it has been helping clients with their web site designs, email campaigns, social media, SEO, PPC, and online marketing ever since. Metheney Consulting has created Internet and intranet sites for companies such as Bristol Myers-Squibb, GTE Mobilnet, Brixx Pizza, and Chef's Catering.
Prior to working on his own and for several national web services firms such as iXL and Osprey, Paulfounded and managing director for Paradigm Communications' E-media division. Since leaving iXL, Paul has collected a team of best and brightest contract developers and designers in the Charlotte area.
The company was headquartered originally in Tampa, but moved to a suite of offices in Carmel Business Park in Charlotte, NC. In 2005, Metheney Consulting moved its offices to the Ballantyne area in Charlotte, NC.
Metheney Consulting and Our Marketing Group are preferred partners for Constant Contact, one of the largest email marketing companies in the world. With a higher rate of return and a microscopic cost comparison to direct mail, opt-ion email is one of the best ways to reach out to your prospects to initiate new business.
More than just emails, we can help you customize your emails to match your branding and web site, so that the imagery and look and feel of your emails reinforces the memory of your company in your prospects mind.
Social Media platforms (the venue formerly known as Web 2.0), is any electronic service that allows content to be shared mutually between people, as opposed to just being broadcast out AT people, like a web site or commercial, for instance.
Learn in a FREE Consultation how we can help you improve the results you are getting from your online projects.